During my junior year, as part of my advertising and branding class, we were challenged to craft a limited edition package for a renowned brand, aligning seamlessly with its established aesthetic. Opting for a festive approach, I decided to create a holiday package enticing consumers to invest in a bundle of Glossier cloud paint blushes. My design featured a hexagonal package infused with a naturalistic element, drawing inspiration from Glossier's distinctive limited edition packaging style. I aimed to preserve a dreamy aesthetic while staying true to the brand's identity, incorporating the signature blush pink and thematic elements of clouds. To bring this concept to life, I executed the printing of the packaging and orchestrated a packaging shoot to capture professional-grade images. These visuals became integral to my broader Glossier campaign, showcasing not just the product but also the immersive and festive experience the limited edition package aimed to deliver to the consumer. This project not only sharpened my design skills but also emphasized the importance of translating a brand's essence into a compelling and visually appealing campaign.

Photos by https://www.maddyfalkowitz.com